🛎 [TBB #140] This will take you less than an hour...


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NOTES FROM THE EDITOR

Bite-size actions

Last week I shared an article about creating short-form videos for your practice, particularly for your Psychology Today profile.

And it got me thinking...

Sometimes small actions that we tend to overlook can deliver more results than a complicated strategy.

For example, one of my clients has been working with different organizations for a while without directly asking them for a referral. So no referrals came.

If you've ever been in this situation, you know how discouraging it can be. It can even lead to self-doubting thoughts like: "Don't they think I'm good at what I do?"

I've been there myself...

In the case of my client, one simple action changed that. By putting together a short email asking for referrals, she already got more than one response.

Today, I want to take it one step further by highlighting the importance of bite-size actions. Small marketing steps to help you get closer to your goals, like filling your caseload.

Here's what you can do today in just one hour (or less):

  • If you haven't done so yet, claim your Google Business Profile today.
  • If your Google Business Profile is already verified, ask a few colleagues or referral partners to leave you a review.
  • Record a 15-second video for your Psychology Today profile.
  • Create a simple banner for your LinkedIn profile. (Let me know if you'd like me to share Canva templates).
  • Brainstorm with ChatGPT about a good lead magnet for your website that helps you build an email list.

You'd be surprised how these small steps can add up to big wins. All you need to do is start today.

If you need guidance and support, check out my new community, REdD Academy Network.

You'll find tutorials and Q&As to help you get started.

📰 And now to the news!



NOTEWORTHY

Hip Fracture Resilience

A recent study of 129 women aged 65 years and older, examined psychological resilience during hip fracture recovery.

From the study:

“Our findings provide additional reason[s] to screen for mental health in older adults recovering from surgery.”


BUSINESS AND PRIVATE PRACTICE

How to Start from Zero on LinkedIn

This video by Mark Firth is too good not to share. Why? Because it breaks down the intimidating process of growing your LinkedIn following into day-by-day actions.

Want to enhance your reputation on LinkedIn? This is for you.


INDUSTRY NEWS

Beyond The Bot: Integrating Therapy and AI

With Wisconsin's mental health provider shortage, a licensed therapist and an assistant professor of counseling, Heather Hessel, has been exploring AI integration with therapy.

She recently received an award for her research on the topic that highlights two main benefits of AI integration; professional development and datasets analysis.


FINAL THOUGHTS

Happy Valentine's Day!

I'll take this opportunity to tell you how much I appreciate you, my dear reader. 💗

I hope that you get to spend today in any way you choose!

See you next week,

Avivit


Therapy Business Brief

Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.

Read more from Therapy Business Brief

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