Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #136] My POV as a house fire survivor
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π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORMarketing for the futureThey say that hitting a baseball is more about prediction than reaction. You're supposed to hit to the place where the ball will be in he future. I know nothing about baseball, but I know that an educated prediction is a part of a successful outcome. Another element is experience. This month will mark 10 years from the day I lost everything to a house fire. And watching the devastating fires in LA brings me back to the first weeks of surviving one of the most destructive events of my life. This lived experience makes me sort of an "expert" of the post-fire journey, if you could call it that. This event was also the reason I decided to work with therapists in the first place. But today, I want to share with you my view on helping those who are going through this devastation right now. Many of us can imagine the future toll that this loss will take on these people's mental health. The noble urge for many therapists at this point is to offer free counseling immediately. I see posts on social media letting victims and first responders know where they can get free counseling. Unfortunately, my personal experience tells me that not many people will take you up on this at this time. Right now, people are trying to survive and fight the immediate danger of the fire still spreading. And while it's important to be available as a therapist now, it will be more important to offer help in the months and even years to come. I recorded this π video to explain exactly what I mean by that and offer an actionable step you can take today. But besides the suggestions in this video, making yourself easily findable for people who will need your help in the future, is the most effective way to support them. In a situation like this, offering help at the right time can be more valuable than offering free help immediately. And now to the news... P.S. Whether you're a therapist or a fire victim, and would like to talk to me about this for insight or support, just hit reply. I always respond. 40% OFF for 6 months Explore SimplePractice for up to 7 days. Afterwards, enjoy 40% off your monthly billβincluding add-onsβfor the next 6 months* βStart For Free NOTEWORTHYAll Things Private PracticeI was recently interviewed on the All Things Private Practice podcast. If you have't had a change to listen to Patrick Casale's podcast yet, you're in for a treat. This podcast focuses on authenticity, normalizing self-doubt and impostor syndrome, and having REAL, unscripted conversations in the Private Practice and Entrepreneur space. In our conversation, Patrick and I covered the important elements of building a cohesive marketing strategy. We covered new AI tools, SEO, Email Marketing and much more.
β BUSINESS AND PRIVATE PRACTICEA Hiring Guide for TherapistsGreen Oak Accounting just released an updated hiring guide for therapists that covers most common compensation models. If you've been thinking about growing and hiring other therapists, this guide can help you get organized.
β FINAL THOUGHTSWith the fires in LA taking over the news this week, I'm going to leave the industry updates for my next issue. See you next week! Avivit Say hi π on LinkedIn, WhatsApp, or YouTubeβ π Partner with Therapy Business Briefβ βοΈβοΈβοΈβοΈβοΈ |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Learn, Connect, and Fill Your Caseload A New Marketing Community for Therapists in Private Practice Today is the Last Day to Join the REdD Academy Network as a Founding Member. Prices Go Up Tomorrow! Claim Your FREE Access 48 hour free access for new members only NOTES FROM THE EDITOR Suddenly it's a part of life Talking about AI here. I've only heard about ChatGPT over a year ago and now it's...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Learn, Connect, and Fill Your Caseload A New Marketing Community for Therapists in Private Practice Join the REdD Academy Network Today Claim Your FREE Access 48 hour free access for new members only NOTES FROM THE EDITOR Bite-size actions Last week I shared an article about creating short-form videos for your practice, particularly for your Psychology Today profile. And it got me thinking......
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS π Want to Build a Simple Marketing System for Your Private Practice? Let's Chat! NOTES FROM THE EDITOR π Maybe I was right after all It's a nail biter. Will TikTok go dark on Sunday? Most likely yes. If you've been reading this newsletter, I have long predicted TikTok being banned in the US. That's one of the main reasons I've never opened an account on the platform. And if you've been relying...