Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
🛎 [TBB #137] Trying a new Marketing Strategy in 2025
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💚 Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITOR🙊 Maybe I was right after allIt's a nail biter. Will TikTok go dark on Sunday? Most likely yes. If you've been reading this newsletter, I have long predicted TikTok being banned in the US. That's one of the main reasons I've never opened an account on the platform. And if you've been relying on TikTok for attracting clients, well... Time to send your followers to a different platform, or better yet, start building your email list. This brings me to the main point of this newsletter issue. And that is how you can level up your marketing in 2025. More importantly, how to do it without the danger of losing it all because of a platform ban or and algorithm change. I give my answer a short 📹 video below, but in a nutshell:
My own plan is to start doing more LIVE streams and record more videos. So if you have a suggestion on the topics you'd like to see/hear, let me know. And now to the news! Join the Free REdD Strategy Marketing Channel for exclusive, informal thoughts on marketing for therapists. How to join:
Note: WhatsApp channels are being rolled out slowly so this feature may not be available on your account yet. Please let me know if you try and don't succeed. 🙏 NOTEWORTHY2025 State of Mental Health Insurance and MarketingMy friends at Beacon Media + Marketing and Thrizer put together a new report on the State of Mental Health Insurance and Marketing. The report highlights average insurance reimbursement rates, private pay rates, and other insights related to insurance and marketing.
BUSINESS AND PRIVATE PRACTICETikTok Ban Impact On Healthcare MarketingVideos with the hashtag #Doctor generated a total of 61.5 billion views on TikTok. Many medical professionals had turned to the platform to reach a younger audience and combat misinformation. The potential ban of the platform will impact both the creators and the consumers.
INDUSTRY NEWSPractice Naming RestrictionsIf you're thinking about naming your mental health organization or practice, be aware of the potential naming restrictions in your state. This article goes over a case in which mental health organizations were required to change their names.
FINAL THOUGHTSIf you read the top section and thought to yourself: "When am I going to have the time to do all that?" Let me remind you that we now live in the age of AI, whether we like it or not. Over the past year, many AI tools were developed to help you transcribe videos, turn voice messages to blog posts, and assist you in putting together optimized directory profiles. You don't have to use them all, but you can rely on them to make your life easier from time to time. See you next week! Avivit P.S. If you need help to put together your marketing plan for this year, I can help you here. |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
💚 Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Learn, Connect, and Fill Your Caseload A New Marketing Community for Therapists in Private Practice Today is the Last Day to Join the REdD Academy Network as a Founding Member. Prices Go Up Tomorrow! Claim Your FREE Access 48 hour free access for new members only NOTES FROM THE EDITOR Suddenly it's a part of life Talking about AI here. I've only heard about ChatGPT over a year ago and now it's...
💚 Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Learn, Connect, and Fill Your Caseload A New Marketing Community for Therapists in Private Practice Join the REdD Academy Network Today Claim Your FREE Access 48 hour free access for new members only NOTES FROM THE EDITOR Bite-size actions Last week I shared an article about creating short-form videos for your practice, particularly for your Psychology Today profile. And it got me thinking......
💚 Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS 📈 Want to Build a Simple Marketing System for Your Private Practice? Let's Chat! NOTES FROM THE EDITOR Marketing for the future They say that hitting a baseball is more about prediction than reaction. You're supposed to hit to the place where the ball will be in he future. I know nothing about baseball, but I know that an educated prediction is a part of a successful outcome. Another element...