Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π [TBB #135] How to build a timeless marketing system
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π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERSNOTES FROM THE EDITORπ§The simplest funnel breakdownHappy New Year and welcome to your first marketing quiz of 2025! Let's say you know nothing about marketing but you need to attract clients. Where would you start? Well, it's not really a quiz, the answers are below... Option One: Rely on insurance companies, or intermediaries like Alma or Headway. You could also become an independent contractor for another practice and not worry about generating new leads at all. But if you want to have more control of your practice's growth, your financial future, and the type of clients you would like to work with, you may like option two better. Option Two: Putting together a cohesive marketing system. However, the challenge for many of us is building a reliable system that allows us to tweak it as needed without fundamentally changing everything we're doing. Another challenge is creating something unique for mental health providers. This is the puzzle that I was trying to solve throughout 2024. After all, every practice owner has unique needs and resources. But today, I'm happy to report that I have an answer for you. After working with dozens of practice owners one-on-one, I came up with the simplest funnel that can consistently generate new leads to your practice and attract the clients who are the best fit for your practice (no ads). Here's the step-by-step breakdown:
As you can see, this funnel is flexible enough to accommodate additional marketing channels and simple enough to implement if you have limited resources. It doesn't rely on a particular platform or marketing channel but on a process with a robust foundation. If you want more clients in 2025, try this system out and let me know what you think. And if you'd like my help building it, let's chat. And now to the news! NOTEWORTHY2025 Mental Health ResolutionsAccording to The American Psychiatric Association, 33% of Americans are making mental health their new year's resolution. The effects of the Covid Pandemic are still catching up with us, causing depression and anxiety that people find hard to handle on their own.
β BUSINESS AND PRIVATE PRACTICEHealthcare AI in 2025Healthcare leaders are offering their predications about the role of AI in the industry in this recent report. Among the predictions are AI impact on patient communications and the clinician burnout crisis.
β INDUSTRY NEWSSuicide Prevention Through Primary CareAccording to a recent report, 40% of people who died by suicide were seen by a primary care provider in the month before their death. A NIMH-funded study showed that by Integrating suicide care into routine adult primary care visits, resulted in 25% drop in suicide attempts.
β β FINAL THOUGHTSThis issue was focused on looking ahead. Going over the predictions for 2025 and seeing how the healthcare market may be changing, I'm further convinced that strategic thinking and a strong foundation can help you succeed. Building a solid brand with a simple system can help you thrive among competitors with big marketing budgets. See you next week! Avivit Say hi π on LinkedIn, WhatsApp, or YouTubeβ π Partner with Therapy Business Briefβ βοΈβοΈβοΈβοΈβοΈ |
Therapy Business Brief
Hi, I'm Avivit Fisher, the creator of Therapy Business Brief.I've been helping therapists fill their private pay caseloads since 2017. Every week, I link mental health industry updates, marketing, and private practice strategies, so you can uncover the opportunities for growing your practice.
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Learn, Connect, and Fill Your Caseload A New Marketing Community for Therapists in Private Practice Today is the Last Day to Join the REdD Academy Network as a Founding Member. Prices Go Up Tomorrow! Claim Your FREE Access 48 hour free access for new members only NOTES FROM THE EDITOR Suddenly it's a part of life Talking about AI here. I've only heard about ChatGPT over a year ago and now it's...
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS Learn, Connect, and Fill Your Caseload A New Marketing Community for Therapists in Private Practice Join the REdD Academy Network Today Claim Your FREE Access 48 hour free access for new members only NOTES FROM THE EDITOR Bite-size actions Last week I shared an article about creating short-form videos for your practice, particularly for your Psychology Today profile. And it got me thinking......
π Did someone share this newsletter with you? Subscribe here. THANK YOU TO OUR SPONSORS AND PARTNERS π Want to Build a Simple Marketing System for Your Private Practice? Let's Chat! NOTES FROM THE EDITOR π Maybe I was right after all It's a nail biter. Will TikTok go dark on Sunday? Most likely yes. If you've been reading this newsletter, I have long predicted TikTok being banned in the US. That's one of the main reasons I've never opened an account on the platform. And if you've been relying...