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NOTES FROM THE EDITOR

Marketing better with design

Designers love an empty space on a page.

Marketers want to cram as much as possible into a limited area allotted for their messaging.

As a designer turned marketer, I live in a state of internal conflict of aesthetics vs. attention grabbing.

But I also know that unlike art, design serves a purpose of communicating an idea. In marketing, this idea is to create urgency and sell.

Unfortunately, I often see design being treated as a pretty element of adorning your brand. Picking colors and fonts often happens independently of your #1 goal as a practice owner - attracting clients.

In reality, good design can support this goal and make your message stronger. It can lead your prospective client to the most important message on the page (your website, social post, email, etc.) and urge them to book a call with you.

Here's a simple way to improve your marketing with design tweaks (no special tech, no freelancer, no AI):

• Use no more than 2 types of fonts on a page; one for headlines and another for body text. Having too many fonts is distracting for the reader.
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• Use the focal area of your page for communicating your main message and a Call To Action.
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• Lay out your body copy in separate smaller chunks of text, allowing for space in between. This helps the eyes rest and digest the information better.
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• Let your colors strengthen your message and lead the viewer to make quicker decisions by creating contrast and keeping the background simple.
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• Bonus: Don't use red text, unless it's a big headline. Red tends to vibrate and the body text becomes hard to read.

When we change our design's purpose from being aesthetically pleasing to being functional, we can see better results in marketing. It then becomes less about our own taste and more about our clients' needs.

And now to the news!

Get the exact formula for writing a Psychology Today profile that will help you stand out, attract ideal clients, and book appointments. Download It Here​

NOTEWORTHY

Nontraditional Care Providers Gain Ground

A new study by Bain & Company is showing a shift towards non-traditional providers who are expected to capture 30% of the U.S. primary care market by 2030.

The report also focuses on Healthcare Payers as nontraditional providers who are expected to capture 20% of the market.

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BUSINESS AND PRIVATE PRACTICE

Leveraging Video for Practice Growth

in 2024 video became the most consumed form of marketing content.

The recent Medical News Bulletin article walks you through leveraging Video for Healthcare Marketing. It gives specific tips for providers on creating successful video content.

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INDUSTRY NEWS

2025 Behavioral Health Tech Trends

Loren Larsen, Co-Founder and CEO at Videra Health, put together a list of 7 Behavioral Health Technology Trends to watch for in 2025.

Among the trends listed are:

• Adoption of Clinical Note Taking tools
• Automation of intake and paperwork
• Digital Therapeutics

These and 4 other trends are explained in detail in the HIT Consultant article.

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FINAL THOUGHTS

If it's the first time reading this newsletter, I'd like to hear from you.

Please reply to this email and let me know which part you enjoyed the most:

• The Editorial section
• The Noteworthy Section
• Business and Private Practice
• Industry News

See you next week!

Avivit

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