Therapy Business Brief

THIS ISSUE IS SPONSORED BY Trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR Introducing: Private Pay System™ If you’ve been in private practice for a while, you’ve probably done many of the “right” things: updated your website, refined your niche, maybe even invested in marketing support, only to find private-pay growth still hard. That gap between effort and outcome is something I’ve been...

THIS ISSUE IS SPONSORED BY Trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR Let's wrap it up in a bow I confess, I didn’t reach any of the three goals I set for 2025. But what's more humbling is realizing that the goals I picked a year ago were completely misaligned with my business. Instead, I achieved other goals. Like doubling my revenue and getting crystal clear on what happens next....

PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR You're not a cookie When I lived in Colombia, there was a common saying: “Bueno, bonito y barato.” It translates to “good, pretty, and cheap”, and it’s used to describe anything that sounds too good to be true. I'm bringing this up because I often see the internal...

PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR How not to fail Private practices fail for entirely different reasons than other small businesses. The most cited strategic reason for small business failure is "a bad fit to market's needs". In other words, they offer things that people neither need nor want. So most...

PARTNERS AND SPONSORS Today's email is brought to you by Simple Practice — trusted by over 225,000 practitioners. For a limited time, get 50% off your first four months. Activate your exclusive trial today NOTES FROM THE EDITOR Overthinking Today's issue was inspired by this quote: "Every time you hesitate, someone less talented takes your spot." Posted by Dr. Julie Gurner on LinkedIn, it got me thinking about well... overthinking. As an over-thinker myself, I empathize with my clients who...